DDMA is the branch organization for everyone who works with data driven marketing. On a daily basis DDMA advises and inspires their 275 members.

On the one hand DDMA is the authority, which helps the branch to work correctly and responsibly with data. On the other hand DDMA is a national platform for professional developments and innovations.

The question for us was to make DDMA more visible. A visual completion for their double roll: the authority and the inspirer. ‘DDMA is an open but opinionated authority and we needed to communicate this.

RFTO developed a recognizable visual identity with vibrant colours and its own font. These two elements combined to show a remarkable ‘portrait’ logo. And by placing the logo in its unique way it gives space for changing content.