Independer is the largest comparator and ‘insurance shop’ in the Netherlands. 300.000 consumers go to Independer, where they can arrange all there financial stuff in one stop.
The former logo (a purple square) was used as the starting point for Ready for take-off to create a whole new visual identity. From a solid strategy we designed the logo and a rich variety of visual elements, which can be used for the whole organisation.
Independer is a professional expert (wearing jeans) and they help you in plain language with comparing, changing and closing insurances. We see these real Independer people also in their image bank, shot by Ivo van der Bent.