Lets start with the beginning: what is psychomotor therapy? ‘Basically a sort of doing gym and talking about your personal issues’ was the answer of our client. (Praat = talking, gym = doing gym). So there we found the new name for the business. A name that’s clear for parents as well as for children.
So immediately we could start translating this to the visual identity. The outcome is an open style including appealing characters which tell you what ‘praatgym’ does to you: feeling better by moving!